The Quarter

Atlantic City, New Jersey (1998 - 2005)

Complex $285 million urban, mixed-use redevelopment of existing Tropicana
casino and hotel property, including:

150,000 SF retail, dining, and entertainment complex
500 room hotel tower / 2,400 car parking garage

Vibrant worked with Aztar Corporation to assess the feasibility of expanding the existing Tropicana Resort & Casino in Atlantic City to include: a 150,000 SF retail, dining, and entertainment (RDE) development; a 500-room hotel tower; and a 2,400-space parking garage. Vibrant determined that the core RDE was viable and developed the concept, development program, master plan, nancial models and development strategy for the project. Aztar proceeded with the $285 million project known as The Quarter. Vibrant served as owner’s representative and worked with Aztar and the development team throughout the development process to create entertainment venues owned by Tropicana and to secure property-dening tenants, including Carmine’s, Red Square, Ri Ra Irish Pub & Restaurant, The Palm, and Bluemercury Apothecary & Spa.

PREDEVELOPMENT

  • Market Research /Feasibility Assessment
  • Concept Development
  • Development Plan & Strategy
  • Financial Analysis
  • Lease Plan
  • Rent Roll
  • Strategic Marketing Packages

Implementation

  • Development Consulting
  • Leasing Advisory Services
  • Creation of Tropicana-owned venues