Revel

Alantic City, NJ (2006-Present)

6 million SF of development / 300,000 + SF retail, dining and entertainment

1,900-room hotel tower / 7,800 car parking garage

Vibrant has worked with Revel’s founders since the company’s inception on the creation of the brand, vision, and RDE concept for the $2.5 billion resort. Vibrant created the strategy, development program, and mix of all retail, dining, entertainment, and spa use at the project. Vibrant guided the design team on arraying these uses within the project master plan and created the financial budgets and operating pro formas for the RDE uses. Vibrant structured all of the agreements with the chefs, restaurateurs, retailers, and spa for the resort, which opened in April 2012.

PREDEVELOPMENT

  • Market research / Feasibility assessment
  • Concept development
  • Development plan and strategy
  • Financial analysis
  • Lease plan
  • Rent roll

IMPLEMENTATION

  • Development consulting
  • Leasing advisory services
    • 12 restaurants
    • 30+ boutiques and shops over 40,000 retail SF
    • 30,000 SF destination spa
    • 10,000 SF burlesque nightclub
  • Direct investment in select dining and entertainment venues